The copy
A few words from paradise.
Crack open better skin.
Tropical treatment.
Shell yeah.
Best of the bunch.
Coco-nuts about hydration.
LUSH - The Lush Version
A spec campaign reimagining The Lush Version as a tropical escape.
The Lush Version turns everyday skincare into a tropical escape. By pairing these LUSH products with familiar vacation imagery, the campaign gives self-care a little getaway of its own.
Social application
Made for the feed.
The Lush Version comes to life on social with dreamy visuals, playful copy, and a vibe that feels like a mini getaway - no passport required.